Privacy Policy
Effective Date: 17/12/2025
Introduction and Organisational Information
We, at Funs Lab Ltd (trading as Premilead), are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, process, and safeguard personal information through our website premilead.com and through the services we provide.
Our primary goals in processing personal information include:
Delivering and improving our lead generation services
Facilitating communication between businesses and their leads
Providing customer support and responding to enquiries
Managing billing, accounts, and internal operations
We process all personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws.
If you have any questions, you can contact us at:
Email: [email protected]
Phone: +44 7356022336
Scope and Application
This Privacy Policy applies to:
Visitors to our website
Prospective and existing clients
Individuals whose data is processed through our platform on behalf of our clients
Our Role (Data Controller vs Data Processor)
Funs Lab Ltd operates in two roles:
Data Controller – when we collect and process your data directly (e.g. via our website or enquiries)
Data Processor – when we process data on behalf of our agency clients (e.g. lead data collected through their marketing campaigns and CRM systems)
When acting as a data processor, we process data strictly in accordance with our clients’ instructions.
Data We Collect
Information You Provide Directly
We may collect:
Name
Email address
Phone number
Business information (where applicable)
Data Processed on Behalf of Clients
As part of our services, we process personal data on behalf of our clients. This data typically originates from CRM systems such as GoHighLevel.
This may include:
Lead contact details (name, phone number, email address)
Lead source and timestamps
Sales progression data (e.g. enquiry, booked, completed)
Communication data (such as messages sent via SMS, WhatsApp, or similar platforms)
Appointment information (e.g. scheduled date and time)
We only process this data to deliver our services and do not use it for our own marketing purposes.
How We Use Personal Data
We use personal data to:
Deliver lead generation and marketing services
Support communication and follow-up processes
Automate workflows and improve response efficiency
Analyse performance and improve service outcomes
Manage accounts, billing, and internal operations
We do not sell personal data to third parties.
AI and Automated Processing
We use automated systems, including AI-powered tools, to support aspects of our service delivery, including:
Communication handling and message generation
Data analysis and performance insights
Workflow automation
These systems operate with appropriate safeguards and process only the data necessary to perform their function.
Where third-party AI providers are used, data is processed transiently where possible and is not retained beyond what is necessary to fulfil the request.
Data Retention
We retain personal data only for as long as necessary to provide our services and fulfil legitimate business purposes:
Communication records (including messages and interaction history) are typically retained for up to 90 days
Core lead and account data may be retained for up to 365 days where required for service delivery, reporting, and operational purposes
After these periods, data may be deleted, anonymised, or aggregated
Aggregated data (such as performance metrics or sales outcomes) may be retained for longer periods and does not contain personally identifiable information
Data Storage and Security
We implement appropriate technical and organisational measures to protect personal data, including:
Secure cloud infrastructure
Encrypted data storage
Access controls to restrict data access to authorised personnel
Secure authentication and credential protection
Monitoring and safeguards against unauthorised access
We take all reasonable steps to protect data from loss, misuse, or unauthorised access.
Third-Party Processors
We work with trusted third-party providers to deliver our services. These may include:
GoHighLevel – CRM and data management platform
Anthropic (Claude AI) – used to support communication workflows and automation
Groq – used for audio transcription (processed transiently and not stored beyond the request)
All providers are selected based on their commitment to data security and compliance with applicable data protection laws.
Information Sharing and Disclosure
We do not sell or share personal data for marketing or advertising purposes.
We may share data only:
With service providers required to deliver our services
Where required by law or legal obligation
SMS consent and opt-in data will not be shared with third parties.
SMS Opt-In Consent
We collect phone numbers only when voluntarily submitted through our forms.
Users must explicitly opt in to receive SMS communications. Consent is not a condition of purchase.
Message frequency may vary
Message and data rates may apply
You may opt out at any time by replying STOP
You may request assistance by replying HELP
Cookies and Tracking Technologies
We use cookies and similar technologies to:
Ensure website functionality
Analyse website usage and performance
Support marketing and advertising efforts
You can manage your cookie preferences through our cookie consent banner.
Your Rights (UK GDPR)
You have the right to:
Access your personal data
Correct inaccurate data
Request deletion of your data
Restrict or object to processing
Request data portability
Withdraw consent at any time
To exercise your rights, contact:
[email protected]
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
International Data Transfers
Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.
Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
Contact Information
Funs Lab Ltd (Premilead)
Email: [email protected]
Phone: +44 7356022336